Episode 23 What to do if someone steals your content (or if you get accused of doing it) with Kelley Keller
So someone stole your content. Welcome to the world of online marketing. It’s going to upset you. You’re going to want to do something. But what are your options?
There’s a murky space between inspiration and copying that the law doesn’t always cover so I asked intellectual property lawyer Kelley Keller to help clear things up. She shares the three steps you can take if someone has stolen your content and provides important advice on how to manage the situation if you’re the one accused of using someone else’s content (whether it was accidental or not).
In this episode:
[05:05] Should you pay up if you get a letter of demand saying you’ve breached copyright
[07:05] If someone steals your content should you hire a lawyer?
[08:17] What’s the worst thing you can do if someone approaches you about using their content without their permission
[09:12] The technological solution to content misuse that you can do yourself
[10:22] How to know when it is time to call a lawyer
[11:03] Why it’s not a good idea to write and send a cease and desist letter if you’re not a lawyer
[12:03] Why begging for forgiveness is not the best strategy if you want to use someone else’s content
[13:40] The simple process you can use to get permission
[15:57] Why it’s risky to work with people who are oblivious to legal requirements
[18:47] Who owns the copyright when you pay someone else to create content for you?
[22:00] The first thing you should do if you get a copyright enforcement letter
[22:47] What you shouldn’t do if you get a copyright enforcement letter
Kelley Keller is an intellectual property lawyer based in the U.S. with deep experience in international trademark, copyright, and Internet law. She is determined to help online business owners empower themselves with a clear understanding of the best ways to build, protect, and leverage their most valuable and at-risk business assets - their brands and creative works.
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