L'Oréal Melbourne Fashion Festival 2009 Sponsorship
| Client
|
GRLmobile
|
|||||||||||||||||||||||||||||||||||||||||
| Project
|
L'Oréal Melbourne Fashion Festival 2009 sponsorship
|
|||||||||||||||||||||||||||||||||||||||||
|
Key activities and results
|
Negotiate and manage sponsor benefits: including logo on all collateral, use of LMFF logo, ticketing package, editorial in festival program, rotating logo on DJ screen, access for roaming promotion team, 10m x 10m activation space selling merchandise and hosting DJ Skool at Target Rocks Red Market, filming and usage rights for festival content Negotiate and manage additional benefits: including fans with LMFF / GRLmobile logos for major runway events and co branding of event hotline phone number and voicemail message Produce supporting material: including GRLmobile Frontrow EDMs and GRLmobile website editorial Official event: co-create concept and produce a special event on the official LMFF schedule including management of event logistics, guest list, RSVPs, media attendance and social coverage With special thanks to: Xen and Simon Phan from Trumpet Events who produced a truly spectacular 'parade' and made me laugh - a lot
|
|||||||||||||||||||||||||||||||||||||||||
| Coverage examples |
|
|||||||||||||||||||||||||||||||||||||||||
| Images |
|
|||||||||||||||||||||||||||||||||||||||||
