GRLmobile - summadayze 2009 sponsorship
| Client
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GRLmobile
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| Project
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Summadayze 2009 music festival sponsorship
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| Key
activities and results
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Negotiate and manage sponsor benefits: logo on Future Entertainment website, 3 x EDMs to 40,000 subscriber database, use of Summadayze logo, 10 x VIP and After Party tickets, ad in event program, rotating logo on DJ screen, access for roaming promotion team, 10m x 10m activation space selling merchandise and hosting DJ Skool, filming and usage rights for festival content Negotiate and manage additional benefits: signage in main arena and VIP areas, 50 metres of scrim signage around venue Produce supporting material: GRLmobile Frontrow EDMs and GRLmobile website editorial Develop and implement bounce back and interaction strategy: photos were taken of people at Summadayze, who were then provided with a card to advising them how to view the images on the GRLmobile website; the EDM advising people that the photos were live achieved a 53% open rate and 61% click through rate |
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